CONCEPTUAL DESIGN TO DETAIL DESIGN, FACADE
Düsseldorf / Germany 2012
Client: Henkel AG & Co. KGaA,
Düsseldorf / Germany
Architect: leichtbaukunst, Lars Meeß-Olsohn,
Velbert / Germany
Photo: Niggemeyer Bildproduktion GmbH & Co.
KG, Bochum / Germany, leichtbaukunst, Lars
Meeß-Olsohn, Velber / Germany
Facades are not just protection against the weather but they can also provided they are in the correct environment – carry advertising. Such a dual function
had to be fulfilled by the facade for the new Henkel “Beauty Care“ showrooms in the Düsseldorf city centre. Right above the entrance a huge advertisement was
fixed that reached all the way up to the parapet. On a 7 x 16 m steel frame the advertising banner was fixed using a keder profile. At night the membrane is
lit up from the back by LEDs.